About the logo and branding design, I chose the initials of my name (T & Y). It is very common in the industry to use their own names as the logo for the family business. Black and white are the main colors to make the logo simple and classic, more importantly, it feels very professional and commercial for a graphic design studio. The logo can also be printed on business card and other products, such as company web page, phone case, stationary, cups, company vehicles, etc.
In my opinion, the Logo is very critical to the business, leaving first impression to potential customers. For the existing customers, they would rather to keep the name in their mind not on card, therefore I tried to make it simple and creative.