About the logo and branding design, I chose the initials of my name (T & Y). It is very common in the industry to use their own names as the logo for the family business. Black and white are the main colors to make the logo simple and classic, more importantly, it feels very professional and commercial for a graphic design studio. The logo can also be printed on business card and other products, such as company web page, phone case, stationary, cups, company vehicles, etc.
In my opinion, the Logo is very critical to the business, leaving first impression to potential customers. For the existing customers, they would rather to keep the name in their mind not on card, therefore I tried to make it simple and creative.
Logo design is a small symbol or design used in business marketing, which is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming of a business and coincides with the development of a company motto or slogan and other visual representations, effective logo can benefit their company.
The Youth Skill Up logo is constructed with the following details. There are many brave birds flying above the mountain. Energetic young people are like birds. Equipped with confidence, they can face any challenges and difficulties until they have achieved their goals. This logo is designed for my internship company. They established a social community named “Youth Skill Up”. It is for helping students solve their problems both in studying and life.